Shipping cargo from its port of origin to its final destination requires an enormous amount of logistical interaction across a number of stakeholders.
Collaboration beyond the enterprise premises and between ports and logistics companies is constantly evolving. The shipment of cargo - from its place of origin to its final destination - requires an enormous number of interactions between a variety of stakeholders. From local transportation companies, to warehouses, to inland transport, to the port and shipping company, many hands will have touched the goods by the time they make it to their final destination. End-to-end collaboration between all of the key logistics providers is vital to provide accurate tracking and hand-off and ensure quality of service to the end customer.
However, the challenge transportation companies’ face is collaborating across different platforms, each with their own communications tools, which can differ from business to business, and with no guaranteed compatibility.
Making connections
Cloud-based tools have evolved and today communications services such as Instant Messaging (IM), voice, video and file sharing are essential for industry collaboration. Improved collaboration means improved operations and enhanced customer satisfaction, and that’s good for everyone.
Rainbow™ by Alcatel-Lucent Enterprise connects objects such as Internet of Things (IoT), sensors, people, and systems to provide smooth communication services. Rainbow provides the borderless collaboration that enables businesses throughout the ports and logistics industry to engage efficiently and effectively.
Cloud-based services that are easy to integrate using open API’s, easy-to-adopt, easy- to-use and guarantee secure communications between the hand-offs is the answer.
Rainbow is available as a Communications Platform as a Service (CPaaS) where APIs can be integrated with 3rd-party applications to automate communications in the core business processes, without removing the contextual information. Rainbow can enhance any Port Community System (PCS) application on premises or in the cloud.
Port authorities responsible for transportation and logistics need to stay connected with partners and customers. Requirements that include bringing on new partners, adding new facilities, providing mobility for all employees, extending the wireless network, and enhancing network management will drive the evolution of transparent communications between all of the stakeholders and enable a seamless journey for their goods.
Learn more about Alcatel-Lucent Enterprise solutions for Ports and Logistics.
Roch Muraine
Worldwide Sales Director for Transportation, ALERoch Muraine leads the ALE global transportation business practice, responsible for the rail, road, air and sea sales. His more than 20 years of global experience in IT, network and telecom marketing, and extensive involvement in field as well as operational activities make him ideal for this role.
Roch holds an engineering degree in Computer Science from ESI Paris, and a postgraduate Masters in Telecommunication from Institut Mines-Télécom.
You can reach Roch on Twitter at: @MuraineR.
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